Play and learn!
Ideakids EDU toy
This was a project was given by ideakids, a toy company that develops an educational product for children on the basis of design to nurture children’s creativity, creative problem-solving skills, and integrated ability. Through the children’s design experience program “Hatch, let’s design!” held by Seoul Design Foundation and ideakids, we observed and analyzed the behaviors of the children and the educators. We also proceeded with the in-depth interviews with the mothers and teachers, who have a great impact on the children’s education. EDU Toy containing mathematical concepts was designed by integrating insights from the perspective of children, parents, educators and developers. It was designed for children to play by the direct touch and play voluntarily with interest, helping them to discover their educational ability and learn naturally.