Heal your skin
Kimberly-Clark skincare container design project
This is a skincare design project for middle-aged women. We drew insights through in-depth interviews with middle-aged female users and the method such as ‘value word sorting’. We identified the patterns of the customer purchasing behavior as well as the customer needs of skincare product. Based on these insights, we developed a brand and product strategy. Through these strategic plans, we wanted customers to experience a visual comfort as well as a luxurious look of the skincare product. This new design solution provides a good grip and allows customers to use the product easily with one hand.