Express love to your beloved ones

Express love to your beloved ones

Hurom slow juicer design project

 

Hurom is a Juicer manufacturing global enterprise, which maintained solid growth over 38 years by developing a unique technology. Juicer market has grown rapidly in accordance with the growth of organic market and well-being trends. Unprecedentedly, Hurom wanted a research that perceives the problems occurring during product use from the perspective of a customer instead of a manufacturer. Through the method of a video ethnographic research, we selected 7 groups of users and observed their minor complaints, behavioral patterns, and lifestyle from the integrated viewpoint. Through this research, we drew insights from the aspects of a culture, action, and product, and we applied these insights to design the new model.