Customize your clean wellness
ChungHo Nais is a healthy living appliances rental enterprise in Korea. ChungHo is famous for their Iguassu Ice Water Purifier, which has helped them to achieve high domestic market share. In order to provide a new design and strategic planning for their new model, we proceeded with several workshops to hear the voices of the corporate internal and external customers. Through the experience in a variety of situations and targets, everyone was involved to draw new ideas for prototyping and promoting. As a result, we could come up with a new concept of water purifier with new features and ideas that satisfy emotional and physical needs of customers in various situations.